In Part 1, we broke down why omnichannel marketing is so powerful. In case you missed it, here’s a refresher: omnichannel marketing creates a seamless experience that makes your customers feel understood and valued—no matter where, when or how they interact with your brand. Think of it as orchestrating all your customer touchpoints to play in perfect harmony.
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It's no secret that you need to utilize digital advertising to reach your target audience, but it can be overwhelming to start planning your marketing campaign. That’s when you can lean on the expertise of a digital marketing agency. To give you an idea of what you can expect, let’s preview our process at Vimarc.
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As data and privacy concerns mount, internet users are more frequently blocking their data from being shared with public software servers like Google Analytics, in turn hurting reporting capabilities. With each passing month over the last year, it seems more and more likely that cookies, despite how delicious the term is, may be on the way out. With that, Google is left with a need to redesign their software for a new future.
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With reference to current spending trends, all signs point to strong consumer demand this holiday season; however, the retail industry is facing some very substantial and unprecedented challenges…
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Fans are back in the stadiums and we’re back in the office! After a disheartening 2020 season, we’re all excited for full on football to be back, and with that comes our distinguished fantasy league team names. These never fail to make us smile, because a team is only as good as its name, and in our playbook, a terrible pun goes a long way.
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